
Lala — In-Store Sampling Program
Grocery retail, East Coast
Product sampling and shopper education at Hispanic grocery retail.
We create and execute experiences that bring brands closer to the communities they want to reach.

Cultural events are crowded, and presence alone does not build affinity. A booth without a reason to stop is a cost, not a program.
Live execution is also unforgiving: permits, load-in windows, staffing, product handling, and weather all have to be managed at once.
We design experiences around a clear reason for people to engage — tasting, education, family programming, or a moment worth sharing — then produce them end to end.
Our teams handle logistics, staffing, and on-site management so the brand shows up consistently at every market on the tour.
Experience idea, footprint, and engagement mechanic tied to the brand objective.
Vendors, permits, build, assets, product logistics, and run-of-show.
Trained bilingual teams delivering the experience on site.
Post-event reporting with imagery, engagement counts, and learnings.
Clip activates at community and cultural events across 16 states, Washington, D.C., and Montreal, Canada.
Campaign imagery and details are confirmed with each brand before publishing.

Grocery retail, East Coast
Product sampling and shopper education at Hispanic grocery retail.

Supermarket retail
Live preparation and tasting to drive trial of the aguas frescas line.

Community event, Northeast
Booth staffing and consumer engagement at a Hispanic community event.
Recruited, trained, and supervised bilingual field teams that represent brands professionally.
Point-of-purchase programs that combine disciplined retail execution with a better shopping experience.
Design, print, and visual storytelling that keeps brands consistent from concept through the sales floor.
Tell us about your project and we'll build a strategy tailored to your goals.