Shopper Marketing
Lala — In-Store Sampling Program
Grocery retail, East Coast
Product sampling and shopper education at Hispanic grocery retail.
Services
Field teams that represent your brand the way you would.
We recruit, coordinate, and manage field teams that represent brands professionally and connect naturally with consumers.
The challenge
Field programs live or die on people. Unreliable staffing, weak training, or no supervision turns a well-funded campaign into inconsistent brand contact.
Scaling across markets multiplies the problem: every city needs its own bench, scheduling, and oversight.
How Clip helps
We maintain and grow a bilingual field network, recruit for the specific program, train on brand and product, and supervise execution in the field.
Scheduling, coverage, replacements, and reporting are managed by Clip so brand teams get a single, accountable point of contact.
Capabilities
What this service includes
- Brand ambassador teams
- Bilingual field staff
- Product educators
- Sampling teams
- Event staff
- Team training
- Scheduling and coordination
- Field supervision
- Execution reporting
How it works
A simple, accountable process
- Step 01
Profile
Role definition, language requirements, and market-by-market headcount.
- Step 02
Recruit
Sourcing and vetting from Clip's field network in each market.
- Step 03
Train
Brand, product, and compliance training before the first shift.
- Step 04
Manage
Scheduling, on-site supervision, coverage, and execution reporting.
Field teams are coordinated across Clip's active markets, with local supervision in each region.
Related work
Campaigns in this space
Campaign imagery and details are confirmed with each brand before publishing.
Shopper Marketing
Klass — Aguas Frescas Product Demo
Supermarket retail
Live preparation and tasting to drive trial of the aguas frescas line.
Experiential
Constructora Bolívar — Community Event Activation
Community event, Northeast
Booth staffing and consumer engagement at a Hispanic community event.
Related services
Works well alongside
Experiential Marketing & Events
Events, festivals, and community activations that put brands face to face with the people they want to reach.
Shopper & Retail Marketing
Point-of-purchase programs that combine disciplined retail execution with a better shopping experience.
U.S. Market Entry & Strategy
Strategy for brands entering, expanding, or reconnecting with the U.S. Hispanic market — from audience insight to a practical go-to-market plan.
Let's grow your brand.
Tell us about your project and we'll build a strategy tailored to your goals.