Shopper Marketing
Lala — In-Store Sampling Program
Grocery retail, East Coast
Product sampling and shopper education at Hispanic grocery retail.
Services
Media planned and bought for the audience you need to reach.
We analyze, plan, and execute media buys that help brands reach the right audience across traditional and digital channels.
The challenge
Reaching Hispanic consumers is not a single-channel exercise. Local radio, regional television, print, and digital each carry different weight by market and by generation.
Buying without that context leads to plans that look efficient on a spreadsheet and underperform in the market.
How Clip helps
We build media plans around the specific markets and audiences the brand is trying to reach, then negotiate and place the buy.
Campaigns are coordinated with retail and event activity so media support lands when the brand is actually present in the market.
Capabilities
What this service includes
- Radio advertising
- Television advertising
- Digital advertising
- Hispanic media planning
- Campaign coordination
- Media placement
- Performance reporting
How it works
A simple, accountable process
- Step 01
Analyze
Audience, market priorities, seasonality, and category media behavior.
- Step 02
Plan
Channel mix, weight, flighting, and budget allocation by market.
- Step 03
Place
Negotiation, placement, trafficking, and campaign coordination.
- Step 04
Report
Delivery and performance reporting against the agreed measures.
Related work
Campaigns in this space
Campaign imagery and details are confirmed with each brand before publishing.
Shopper Marketing
Klass — Aguas Frescas Product Demo
Supermarket retail
Live preparation and tasting to drive trial of the aguas frescas line.
Experiential
Constructora Bolívar — Community Event Activation
Community event, Northeast
Booth staffing and consumer engagement at a Hispanic community event.
Related services
Works well alongside
U.S. Market Entry & Strategy
Strategy for brands entering, expanding, or reconnecting with the U.S. Hispanic market — from audience insight to a practical go-to-market plan.
Creative & Brand Support
Design, print, and visual storytelling that keeps brands consistent from concept through the sales floor.
Shopper & Retail Marketing
Point-of-purchase programs that combine disciplined retail execution with a better shopping experience.
Let's grow your brand.
Tell us about your project and we'll build a strategy tailored to your goals.