Shopper Marketing
Lala — In-Store Sampling Program
Grocery retail, East Coast
Product sampling and shopper education at Hispanic grocery retail.
Services
Enter the U.S. market with a plan built for real conditions.
We help brands understand the U.S. Hispanic consumer and translate that understanding into a strategy that holds up in retail, in media, and on the ground.
The challenge
Entering the United States is rarely a translation exercise. Distribution, retail expectations, packaging, pricing, and media behavior all shift, and the Hispanic consumer is not a single, uniform audience.
Brands often arrive with a strong product and an unclear path: which markets first, which retailers, which message, and who executes it once the plan is approved.
How Clip helps
We work as a strategic partner that also executes. That means the plan we build accounts for the realities of retail calendars, field staffing, permits, media availability, and community programming.
We start with the audience and the category, define where the brand can realistically win, and build a sequenced plan that connects strategy to activation.
Capabilities
What this service includes
- U.S. Hispanic market strategy
- Market-entry planning
- Audience and cultural insight
- Go-to-market support
- Retail and community activation planning
- Media and channel planning
- Local execution strategy
- Integrated campaign planning
How it works
A simple, accountable process
- Step 01
Discover
Category, competitive landscape, audience, and current brand position in the U.S.
- Step 02
Define
Priority markets, retail and media channels, message platform, and success measures.
- Step 03
Plan
A sequenced go-to-market plan with budgets, timing, and execution requirements.
- Step 04
Activate
Hand-off into execution with the same team that helped shape the strategy.
Plans are built against Clip's active footprint across 16 states, Washington, D.C., and Montreal, Canada.
Related work
Campaigns in this space
Campaign imagery and details are confirmed with each brand before publishing.
Shopper Marketing
Klass — Aguas Frescas Product Demo
Supermarket retail
Live preparation and tasting to drive trial of the aguas frescas line.
Experiential
Constructora Bolívar — Community Event Activation
Community event, Northeast
Booth staffing and consumer engagement at a Hispanic community event.
Related services
Works well alongside
Shopper & Retail Marketing
Point-of-purchase programs that combine disciplined retail execution with a better shopping experience.
Media Buying
Planning and buying across print, radio, television, and digital, with a focus on Hispanic audiences.
Experiential Marketing & Events
Events, festivals, and community activations that put brands face to face with the people they want to reach.
Let's grow your brand.
Tell us about your project and we'll build a strategy tailored to your goals.